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The New Talent Battle
WHAT COMPANIES ARE FIGHTING FOR AND HOW PROFESSIONALS CAN SEIZE THE NEW LABOUR MARKET OPPORTUNITIES
Cristina Simón, Professor of Human Resources at IE Business School.
The growing competitiveness of markets and the forces of demography are setting off a new “battle for talent” among companies; workers should be ready to analyze the new market opportunities and select the best professional options for their careers. The purpose of this conference is to set the grounds for this new labour market and discuss its implications for workers. In addition, we will look at some best practices companies actually are implementing in order to attract and retain the best talent for their businesses.
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May 2007
Publicidad E Internet. Panorama Jurídico De Las Comunicaciones Comerciales En La Red
D. José Miguel Hernández-Rico, Socio Director de Área de Moyano Ocho Asociados, Abogado, PSPJ 2001 por el Ie Business School y Profesor Asociado de la Universidad de Valladolid.
En esta sesión el ponente tratará de analizar el sistema normativo vigente en nuestro país, en el marco de la publicidad, la promoción de ventas y el marketing a través de Internet, exponiendo su reciente evolución, y haciendo referencia a algunos ejemplos de los estados de nuestro entorno.
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Mayo 2007
Can an executive career be planned?
Speaker: Isabel Linares, President of the Sanitas Foundation
On Thursday 22nd March, the ie Mentor programme had pleasure in welcoming Isabel Linares, President of the Sanitas Foundation to speak on the subject of whether an executive career can be planned.
Using examples from her own career, Isabel highlighted the changing workplace environment that is the context for employees today. Today’s companies are making less promises to their employees and the concept of spending many years in the same organisation is no longer as relevant as it once was. As companies look to outsource non-core functions, divest divisions and become flatter in their structure, the management pyramid is becoming steeper. This is manifested in a lesser availability of middle management roles in which aspiring employees can develop and a much higher workload attached to those roles.
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March 2007
World Economic Outlook
Gonzalo Garland, IE Professor of Economic Environment and Director of External Relations.
This session will review the current economic outlook of different countries in the world, the major challenges that they face and the economic policies that are being applied, as well as perspectives for the near future. The discussion will include the economic outlook for the U.S., the European Union, Japan, China, and other Asian and Latin American countries.
March 2007
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Why Is It So Difficult To Serve Our Differentiated
Fabrizio Salvador, IE Professor of Operations and Technology Management.
More and more, we want products and services to adapt to us, instead of the other way around. Unfortunately,oftentimes companies find it very hard to become customer-centric and get rid of their "mass production"culture and systems. The first step to engage in thistransition is, pragmatically, to recognize which factors oppose this change. Based on a three-year study of Fortune-500 North American company, some major "killers" of the transition towards customer-centricity are presented and discussed.
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March 2007
New Business Models In The Intersection: Crossing Technological And Social Trends
Salvador Aragón, IE Professor of Information Technology and General Director of Innovation.
According to recent prospective research, new opportunities emerge in the intersection of social and technological trends. From YouTube to vintage fashion, only players able to manage the interface of very different fields are prepared to take advantage of disruptive innovations. This conference will aim to present a trends model oriented to identify both intersection and new business opportunities, as well as a set of examples in order to illustrate its potential.
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Febrary 2007
Desarrollo emprendedor, Da. María Eugenia Girón Dávila
Ponente: Da. María Eugenia Girón Dávila, Megadvise - Asesoramiento y consultoría estratégica especializada
El objetivo de está conferencia es analizar la problemática a la hora de desarrollar una empresa así como las ventajas y desventajas de ser emprendedor ? especialmente emprendedora.
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Enero 2007
Trends In Strategic Marketing Thinking
Ramón Díaz-Bernardo, Ph.D., IE Professor of Marketing.
Marketing strategy has evolved in the last few years from a very static sales-oriented definition to a more dynamic customer-oriented process. In this online session I will present how strategic marketing thinking is changing, and we will discuss some trends in the way we are developing our marketing strategies today.
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12 February 2007
iPOD, THE CELL PHONE AND THE FUTURE OF THE MUSIC INDUSTRY
Ricardo Pérez Garrido, IE Professor of Information Systems
The iPod already is an icon of our popular culture. It has changed our relation with music, similar to the way the walkman did thirty years ago. But this time, the music industry is changing as technology rapidly evolves and the all-digital proposition for its products affects distribution and sales in a way never ?heard? before. In this session we will explore the recent history of the young mobile music industry, searching for clues that will help us understand its future, and explore the recent trends in a market that has a direct link with our emotions and our life.
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5 February 2007
The Business Case For Diversity
Ken Dubin, Ph.D., Professor of Human Resources and Strategy at Instituto de Empresa, and Visiting Associate Professor in Work Sciences at Universidad Carlos III.
Consider the possibility of using diversity as a strategic tool to boost profitability and build sustained competitive advantage through human resources, marketing and even supplier networks. Discussion also will assess the meaning of diversity in distinct cultural contexts, and the obstacles to advancing diversity in these various contexts.
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30 October 2006
IMPLEMENTING ENTERPRISE SYSTEMS IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs)
Oswaldo Lorenzo, Professor of Operations and ERP Systems, and Academic Director of the Executive Master of Management in Global Supply Chain at IE.
Enterprise Systems (ES) vendors (e.g. SAP, Oracle, Microsoft) are now turning their marketing sights on small and medium-sized companies. However, most information about ES implementation experiences is from large manufacturing and service companies. There is little research related to the ES implementation process in small and medium-sized firms. A number of questions can help us to understand this phenomenon: Are ES appropriate for SMEs? What kinds of organizational, contextual and other factors influence ES success in small businesses? The results of different investigations in this field will be explained.
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23 October 2006
Evaluating E-recruitment Strategies: An Information Systems Perspective
José Esteves, Ph.D., Professor and Area Chair of Information Systems at Instituto de Empresa
This seminar will analyze use of IT in Human Resources, especially in recruitment with e-recruiment solutions. Besides explaining the reasons for the importance of e-recruitment, Professor Esteves will describe some best practices and how to evaluate e-recruitment in a company. What Fortune 100 companies are doing in this area will be examined.
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16 October 2006
Gestión Emprendedora
Manuel Bermejo, Director de Programas de Alta Dirección y Director del Programa Superior de Dirección de Empresas Familiares del IE
La sesión comenzará con la presentación de un modelo estratégico para el desarrollo de nuevos proyectos con éxito, tras la cual se tratará el tema de corporate entrepreneurship: creando una cultura emprendedora en la organización.
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09 October 2006
Blogs: Do They Really Matter?
Enrique Dans, Professor and Area Chair, Information Systems and Technologies at Instituto de Empresa
Blogs are everywhere, from the CEO's office to teenagers? rooms. Last July, Technorati reported more than 50 million blogs, growing at the amazing pace of one per second. Of course, the majority are completely irrelevant to people other than the author and - not guaranteed - close friends and relatives; but imagine that just a mere 1% of all blogs published in the world were relevant to you... that amount of information - produced about you, your company, your brands, your competitors or your life in general, personal or professional - is absolutely huge. What's today's professional to do with such a vast array of information? Do blogs matter? To whom? Should we read or even write blogs? What for?
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02 October 2006
Global Corporate Citizenship In The Multinational Corporation
Bryan Husted, Director of the IE Alumni Association Chair in Business Ethics
The multinational corporation faces significant challenges with respect to its multiple stakeholders around the world. On one hand, there are global NGOs, intergovernmental organizations, and agreements requiring attention to universal standards of environmental quality and human rights. On the other hand, each host country has its own unique set of stakeholders, norms, and expectations of the multinational. In this session, we will discuss the nature of the complex challenges that the global corporate citizen faces and how a company can best manage those challenges.
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12 June 2006
Un Modelo Explicativo De Las Claves Estratégicas De Las Actividades De Responsabilida
Joaquín Garralda, Profesor de Dirección Estratégica y Vicedecano de Ordenación Académica del Instituto de Empresa.
En función de las comunicaciones que aparecen en los medios económicos y empresariales, las empresas de mayor dimensión - independientemente de su sector - están tratando de posicionarse como líderes en RSC. ¿Podemos concluir que es únicamente el tamaño la variable clave que les hace considerar la RSC como "estratégicamente importante"?
En esta sesión se presentará un modelo que identifica las fuerzas dinámicas competitivas sectoriales, del que se pueden extraer dos líneas de análisis:
a) Identificar las distintas estrategias posibles y su diferente "efectividad"
b) evaluar - en función del sector donde compita - el grado de "urgencia" para las PYME de incluir la RSC en su gestión diaria.
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22 May 2006
Strategies For Value Creation
Manuel Becerra, Professor of Strategy and International Management at Instituto de Empresa
How does strategy create value? What are the different roads for value creation? Which types of value can be more important in the future? These are important questions about the core of strategic management and its goals that will be addressed in this lecture. Professor Becerra will discuss some of the main ideas in his forthcoming book on strategy and value creation.
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3 April 2006
Analysis Of Different Criteria For Segmenting Sport Consumers
Eduardo Fernández-Cantelli, Professor and Director of the Marketing Area at Instituto de Empresa
Several measures have been used in segmenting sport consumers. The traditional and natural ones include demographic and geographic criteria. However, and due to the nature of the sport, it has been showed that those criteria appears to be somewhat ineffective in identifying homogeneous behaviors. The power of sport franchises, and the influence that those franchises have on sport consumption, leads to conclude that brand loyalty is an effective way to segment sport consumers. Segmentation of sport consumer based on loyalty contributes into the development of adequate marketing strategies in sport organizations.
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27 March 2006
Sales Force Management ¿a Technique Or An Art?
Antonio Díaz Morales, Professor of Marketing at Instituto de Empresa
Within the business world, if anyone has been and continues to be known as an extrovert, involved in customer relations, it is the salesperson and thus the sales director. Is this the role of a strategist or the one responsible for the sales plan? Actually, sales management and policy have become key for market domination. This presentation will highlight factors for success in sales management.
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13 March 2006
Web 2.0: Trends And Realities
Enrique Dans, Professor and Area Chair, Information Systems and Technologies at Instituto de Empresa
What's the web for? eCommerce? Monetising audiences? Flashing banners and pop-ups? Naaah, forget the whole thing. Even though 90% of the world population is still away from the Internet, the vanguard of the wired world has left behind the rusty "last century's web" and is already moving into the so called "Web 2.0". A brave new world characterised by a totally different interaction paradigm, totally rewritten rules, a new meritocracy and a new way to understand business and relationships. A metamorphosis that will affect the way we relate to each other, the way we consume, the way we vote...
Welcome to the transparent world. Welcome to the conversation.
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6 March 2006
World Economic Outlook
Gonzalo Garland, Professor of Economic Environment at Instituto de Empresa and Director of External Relations at Instituto de Empresa
This session will review the current economic outlook of different countries in the world, the major challenges that they face and the economic policies that are being applied, as well as perspectives for the near future.
The discussion will include the economic outlook of the U.S., the European Union, Japan, China and other Asian and Latin American countries.
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27 February 2006
The New Route To The Top: Ingredients For Successful Executive Careers
Mónika Hamori Assistant Professor of Human Resource Management at Instituto de Empresa
The objective of this session is to introduce you to the realities of contemporary executive careers, and to the ingredients that may enable you to be successful. The session will address three main themes:
1. How have executive careers changed in the past decades and what is the route to the top that the most successful executives take today?
2. What are the most important factors for successful executive careers?
3. How can organisations make or break careers? Why is the careful choice of an employer a critical ingredient of career success?
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20 February 2006
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